Creating Your static Image

Your static image is more than a picture with the right quote. Sure, your quote must reflect the action provided by the visual elements.But most importantly it must reflect your chosen theme or idea.

For Excellence!
Fully developed ideas are communicated for a specific audience and purpose. Not just surface ideas, but deeper consequences for individuals or society or characters.

Your image must reflect your idea at a "deep" level.
EG. If your idea is:
"the strength of Zeus",
"the abuse of power by Zeus",
"the ancient Greek belief that a god of gods could be expected to abuse their power as it was their right to do so",
"the ancient Greek belief that a god of gods should be able to have sex with whom they want",
"the ancient Greek belief that Zeus could control lightening and was in charge of carrying out punishment against gods and men",
"the ancient Greek belief that Zeus was in charge of the sky",
"the ancient Greek belief that Zeus would punish those who did not treat their guests well by giving them food and gifts - carrying out Xenia properly.

Deeper thematic level meaning could be; how does Zeus's behaviour or attributes or abilities effect the gods/people around him and why?

Start with:
-What's my theme or idea that I want to create through visual elements, choice of font, choice of quote, choice of colour, layout...?

Then draw up ways that visual "things" can get your message, or bits of your message across.

Without making your static image look unnecessarily cluttered or not integrated into a "whole" product, combine your visual elements in a balanced way.

Make sure that your production techniques are VERY good.

Some Don'ts:
Don't use pencil outlines. Don't use colour pencils.Don't hand write your quotes unless you are very good at it. Don't glue on whole blocks of text without cutting out the letters, or at the very least making smooth edges around each word.

Don't go hunting for a "cool" image that only reflects a shallow or single idea. Use google images to find colours, shapes, selected images that can be combined to create a whole image that reflects your theme/idea at many levels.

Check out the exemplars in the powerpoint below:
http://www.slideshare.net/guestf8d8f515/18-static-image-exemplars-from-nzqa

If you had to write a commentary explaining your static image then think of these sentences.
1. My static image represents the theme of.... We had to construct a static image that would represent a theme in a text that we have studied this year. This static image would then be included as one of the images in an art calendar about the movie.

2. I chose this theme because ………..

3. The colours that I have used are …… I chose these colours because they represent ……………………… I chose these colours because they contrast well [say what the colours are]

4. My dominant visual image is ……………… I chose this to represent ……………………

5. It is balanced on the page by ………………..

6. My background colour is …………… to represent…………….

7. I have/haven’t used a border because…………. The colour is ……..to represent……………..

8. The font that I have chosen is ……………it is coloured ………. In order to represent……………the shape is …….. to represent

9. The quote that I have chosen is “……….” This explains the action of the visual elements on the page by ………….This quote is placed on the page in order to …………………………

10. I have added additional text because …………………….

Fully developed ideas are communicated for a specific audience and purpose.

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Low Excellence
Excellence Exemplar.jpg
Excellence Exemplar.jpg


Low Excellence Commentary
Main Idea: the bad treatment of people during war.
Visual and Verbal Features Used to Communicate Main Idea:

  • The image of the train, with the cow catcher at the front, represents the trains that were used to remove people from their homes.
  • The train, symbolises the ruthless movement and destructive power of Stalinist Russia.
  • Contrast is used to symbolise the dominance of ideas over people’s lives. The train, tracks and flag (symbolising the nationality of victims), are in colour, whereas the people themselves are grey and shadowy.
  • The selection of the quote builds on the idea of how people become worthless in the face of war and politics.
The image of the train is slightly cartoonish, which detracts slightly from the ideas of power and dehumanisation. This keeps the visual text at low Excellence.


High Merit


High Merit Exemplar.jpg
High Merit Exemplar.jpg




High Merit Commentary
Main Idea: Texting and driving are dangerous so stop it.
Visual and Verbal Features Used to Communicate Main Idea:

  • the balancing act of texting and driving, shown in the awkward way the phone is held between the fingers suggests how dangerous it is
  • the clear message given to "Stop It."
  • The use of colour and other symbols is effective.
  • The placement of the imperative running from the top to the bottom of the image helps to unify the image. Although language features and presentation techniques are linked to the intended purpose, it is unclear why 'IT!' is white, outlined in red.
  • This tends to hold the poster back from commanding attention as required for Excellence.